As mobile data services become increasingly important, so does the need for visibility and analytics of this usage to enable carriers to better understand and monetize mobile data. Umber Systems, offers carriers ongoing intelligent monitoring and analytics via access to our patent-pending carrier-centric solutions: Data Monitor, Subscriber Analytics, and Application Measurement.
Data Monitor enables real-time visibility and analytics across web, video, applications, storefronts, and messaging through an intuitive web-based UI and highly scalable appliance-based solution.
Subscriber Analytics allows subscriber-level visibility on mobile data consumption, including subscriber attributes, segmentation, propensities, and scores.
Application Measurement provides carriers deep insights on app usage. Specifically, carriers get details on time their subscribers spend in apps, even when the app is offline or on wifi. This is done in exchange for providing aggregate level demographics to the app developer community.
Multiple stakeholders within carriers use these solutions for product development and marketing initiatives such as measuring usage content partnerships, segmentation, and advertising.
Umber goes further and actually helps our carrier partners with this analysis, making sure they are maximizing their subscriber value and profits.
Benefits for Carriers
Using a combination of detailed reporting and analytic services, Umber helps carriers significantly improve their businesses in the following areas:- Product Development and Marketing
- OTT Partner Analysis
- App Usage Monitoring
- Device Profitability
- Dataplan Pricing
- Customer Care and Usage Analysis
- App Recommendations
- Advertising
Key Questions
- Which services or products should be bundled into new plans to optimize revenue?
- Which data services consume my network by time of day, by device, etc.?
- Which services should I pre-load or partner with for greater promotion and penetration?
- How can I segment users and cross-sell and upsell services?
- Which applications are getting the highest user engagement on and off my network?
