Umber Systems' President and CEO to Discuss Mobile Advertising Challenges and Opportunities at Today's Open Mobile Summit Conference

Concord, MA - November 8, 2010 – Umber® Systems, a mobile data analytics company providing visibility into mobile data usage with its patent pending platform, today announced that Joel Hughes, President and CEO, is a featured panelist at the Open Mobile Summit conference being held November 8 – 10 in San Francisco. A sold-out crowd of 500 world-leaders across operators, handset and consumer electronics manufacturers, Internet giants, media and publishing firms, ad agencies and application developers are gathered this week to explore the future of the new converged mobile economy. Umber Systems is proud to be a silver-level sponsor of this year’s event.

Mr. Hughes and his fellow distinguished panelists will provide their insights on key issues in mobile advertising including ecosystem challenges and control, the role of the mobile operator, ad verification and optimization, and network- vs. device- vs. application-based ad targeting.

WHAT: “Panel: Mobile Advertising”

WHEN: Monday, November 8, 2010, 2:45 – 3:45 pm

WHERE: Open Mobile Summit conference at San Francisco’s Marriott Marquis